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Pictoys

Branding

About the project

Services: Visual Identity Design · Typography Design · Brand Development
Category: Branding

Challenge

Create a distinctive identity for a toy brand that conveys fun and personality without relying on generic visual conventions. Typography needed to become a central element of the identity, with a playful character that connected with the world of play.

Solution

We developed a visual direction focused on building a personality of Pictoys' own, giving prominence to playful typography. The goal was to create a distinctive graphic language that communicated fun and helped make the brand recognizable.

Results

A visual identity with a more defined personality, built around a playful typographic language that reflects the spirit of Pictoys and lays the foundations for consistent brand communication.

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