Ucan

Services: E-commerce UX/UI Design; Shopify Plus Development; Multi-market Setup; Catalog and Navigation Architecture
Category: E-commerce
Website: ucanshop.com

About the project

We designed and developed UCAN’s Shopify Plus e-commerce store. UCAN specializes in accessories and equipment for Pilates, yoga, barre, and functional training. The project brings together a visually engaging, easy-to-use shopping experience and a scalable architecture built to support operations across multiple international markets.

Challenge

To develop a Shopify Plus e-commerce platform that would deliver a consistent shopping experience across different regions while preserving the same visual identity, design, navigation, and functionality. The main challenge was to maintain UCan’s brand consistency across all its markets while adapting only the elements required for each country, such as language, currency, and commercial terms, without compromising the user experience or the platform’s ability to scale internationally.

Solution

We developed a Shopify Plus e-commerce experience with a visual interface aligned with UCan’s brand, activity-based product categories, and optimized product pages and navigation to make shopping easier. We structured the platform to support different markets while maintaining a consistent brand identity.

Results

We launched UCAN’s e-commerce presence in Mexico and Europe, building a structure ready to support its continued expansion into the United States and Colombia. The result is a consistent, adaptable shopping experience managed through a centralized Shopify Plus platform.

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